The Weekend Max Mara Signature Collection for Fall-Winter 2024 was created in collaboration with American actress Lucy Hale. Born in Memphis in 1989, Hale is best known for her starring role in the acclaimed series Pretty Little Liars.

Joyful, authentic and with a Western spirit, Lucy Hale seamlessly blends these qualities in JoyRoad, a collection designed for every woman. The inspiration for the Signature Collection comes from a symbolic journey to rediscover her roots, where Hale reinterprets the brand’s style by combining Western aesthetics with easy-chic touches and outdoor resilience.

Watch the video to discover more about the collection.